USA Bobsled/Skeleton Renews Licensing Partnership with Cowbells.com Through 2034

LAKE PLACID, NY (June 10, 2026) – USA Bobsled/Skeleton (USABS) is proud to announce the extension of its partnership with Cowbells.com through 2034, continuing a successful collaboration that began in 2020 and carrying the relationship into a new era of winter sport in the United States as we look ahead to 2034.

With the world’s biggest winter sporting event set to return to American soil in eight years, this renewed licensing agreement positions both brands to build momentum, engage fans, and support the next generation of USA athletes in the lead-up to 2034.

As part of the agreement, Cowbells.com will continue producing officially licensed USA Bobsled/Skeleton cowbells, with a portion of proceeds from every sale directly supporting the organization and its athletes.

Since 2020, Cowbells.com bells have become a trackside staple at bobsled and skeleton events, serving as the perfect way for fans to cheer on USA athletes when winter temperatures leave hands bundled up in gloves, making it impossible to clap. The unmistakable sound of ringing cowbells has become synonymous with fans cheering on USA athletes as they get ready to push at the start, as well as welcome them as they slide through the finish.

“We’re proud to extend our MOOvelous partnership with USA Bobsled/Skeleton through 2034,” said Elisabeth Halvorson, Founder of Cowbells.com, Inc. “Winter sports and cowbells have gone together for generations, and there’s nothing like the energy fans create when they ring bells and cheer athletes down the track. Every officially licensed bell helps support the team and its athletes, which makes this partnership especially meaningful for us as a Utah-based company with deep roots in winter sport. We’re excited to continue this journey all the way through 2034.”

"Trackside support means so much to our athletes as they represent the United States around the world," shared Aron McGuire, CEO of USA Bobsled & Skeleton. "Cowbells have become a staple of the fan experience at our events, creating an atmosphere that energizes our athletes from the start line to the finish. Over the years, they have become more than just a way to cheer. They're a symbol of the passion and support our fans bring to the sport. We're excited to continue our partnership with Cowbells.com and build on that tradition through 2034."

The partnership renewal reflects a shared commitment to growing the visibility and excitement of bobsled and skeleton while creating new ways for fans to support the athletes representing the United States on the international stage.

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About Cowbells.com

Founded in 1995, Cowbells.com is a Utah-based company specializing in custom and personalized cheering bells for sporting events, promotions, weddings, and celebrations worldwide. Rooted in founder Elisabeth Halvorson’s childhood dream of being part of the Olympics, the company has spent over 30 years helping fans “bring more cowbell” to events around the world. Cowbells.com is a long-standing Official Licensee of USA Bobsled/Skeleton, Team USA, LA28, Utah 2034, USA Luge, U.S. Speedskating, and Nordic Combined USA. A portion of the proceeds from each officially licensed cowbell helps support the organizations and its athletes.

About USA Bobsled & Skeleton
USA Bobsled & Skeleton (USABS) is the national governing body for bobsled and skeleton in the United States. USABS is responsible for the recruitment, development, training, and support of athletes from grassroots through elite international competition. For more information, visit USABS.com or follow the team’s journey on Instagram (@USABS), Facebook (USA Bobsled/Skeleton), and TikTok (@usabobsledskeleton).