by Abby Slenker





LAKE PLACID, N.Y. (April 12, 2023) - USA Bobsled/Skeleton (USABS) announced today the signing of LifeBrand as an Official Supplier for the organization. 

“Many people learn about the sports of bobsled and skeleton through social media, and we are fortunate to have amazing content which provides the opportunity to grow our fanbase,” Aron McGuire, CEO of USABS shared. “USABS is excited to partner with LifeBrand and utilize their services and education to ensure the highest level of social media accountability.”

LifeBrand offers a “Social Media Accountability and Awareness” (SMAA) e-course. SMAA is the first ever Nationally Accredited online social media training for individuals. Most organizations have sexual harassment, diversity, and conflict resolution trainings throughout the year. USABS is excited to implement the new standard for social media education. With this course, participants are trained on how to positively and professionally represent themselves and their brand on social media as well as the larger brand of the organization they are a part of and represent.

LifeBrand also helps individual users clean up old social media posts with their AI-powered Social Media Cleaning Technology.  Instead of scrolling for hours, users can quickly edit or delete their flagged, potentially harmful posts in minutes. 

No one is the same person they were 10, 15 or even 5 years ago and at LifeBrand, they believe everyone should have the opportunity to have their social media grow with them and protect their digital footprint. LifeBrand, as well as USABS, believe that taking accountability and moving forward is paramount to helping shape a more positive and inclusive future for all, especially in this current digital age.

Before USABS’ upcoming Team Camp, athletes will be provided the SMAA eCourse to learn further about responsible social media use. At the camp, all team members will have the opportunity to take part in a scan of their accounts to search for any problematic content. 

USABS has a vision statement of being “the world leader in bobsled and skeleton both on and off the track”; by taking accountability and being proactive rather than reactive when it comes to something as wide-reaching and prominent as social media, the organization looks to support the mission of being a valuable resource to its athletes off the track as well.  

“At LifeBrand, we aim to help people communicate more effectively and build stronger personal brands through social media,” said Jemma Barbarise-Kelley, Co-Founder and Chief Operating Officer of LifeBrand. “Partnering with the USA Bobsled/Skeleton team further expands our reach while supporting our goals.” 

This new partnership is a first for both organizations.

“In addition to having a shared belief in the value and power of positive social media, USA Bobsled and Skeleton team is a perfect partner for us because they make strategic decisions that put their athletes first, prioritize innovation, and foster long-term growth,” added Barbarise-Kelley.

To learn more about LifeBrand and its SMAA course, visit


About LifeBrand

LifeBrand is the leader in social media detection and education. Through the use of AI-powered machine learning, our technology locates and flags potentially harmful social media posts. With ease, users can keep, edit or delete these posts directly from our dashboard. LifeBrand also offers a nationally accredited Social Media Awareness and Accountability Certification (SMAA) eCourse for individuals and companies to better learn responsible social media use. For more information, please visit or email

About USA Bobsled/Skeleton

USA Bobsled/Skeleton (USABS), based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. For more information, please visit the USABS website at Individuals interested in becoming a bobsled or skeleton athlete can visit
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