USA BOBSLED/SKELETON ANNOUNCES AN EXCITING PARTNERSHIP WITH CLIFTON

LAKE PLACID, N.Y. (January 24, 2024)- USA Bobsled/Skeleton (USABS) announced today an exciting new partnership with CLIFTON.

CLIFTON is founded by Gregg Clifton, a sports business executive and entrepreneur, who has been a long-standing supporter of USABS and its mission. The advisory firm strategically partners with current and emerging leaders in sports and entertainment to help them accomplish their goals through a unique mix of strategy and business development.

This partnership will be focused on helping USABS amplify its marketing efforts to expand its reach to a broader and more diverse audience and build innovative opportunities for strategic partners to support the team.

With Gregg’s leadership and vision, the objective is to create a brighter future for bobsled and skeleton sports.

“Gregg is such an inspiring individual; everything he touches instantly becomes better than it was before! His work ethic, out–of–box thinking and extensive network of connections make his advisory firm the perfect partner for USABS in our efforts to expand the reach and impact of the organization,” Michelle (Mickie) Knous, Director of Partner & Sponsorship Development at USABS explained about the partnership.

“We are excited to continue our work with Gregg,” said Aron McGuire, CEO of USABS. “He understands the goals of USABS and our passion to support bobsled and skeleton athletes as they compete to be their best.”  

"USABS is at the pinnacle of their sport, and has tremendous storytelling opportunities that showcase the team, athletes, fans and partners," Gregg shared. "I could not be more thrilled for CLIFTON to team up with the organization to help make this come to life through innovative marketing and partnership strategies." 

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About CLIFTON:

CLIFTON is an advisory firm that fuels growth for world-class clients. We strategically partner with current and emerging leaders in their space to help them accomplish their goals through a unique mix of strategy and business development. Our endeavors span industries, including sports, entertainment, technology, media and philanthropy. For more information, reach out to INFO@CLIFTON.BIZ.

About USABS:

USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton racing in the United States. Based in Lake Placid, NY, USA Bobsled/Skeleton oversees the development and training of American athletes at all levels of competition, from grassroots programs to the national team. For more information, visit USABS.com.