LAKE PLACID, N.Y. (March 11, 2024)- In a magical land called Lake Placid, USA Bobsled/Skeleton (USABS) has joined forces with the innovative eyewear brand goodr!

goodr emerged in 2015, aiming to transform the world of running sunglasses. Dissatisfied with pricey and dull eyewear, they introduced a range of affordable, trendy, and high-quality shades. Ever since then, goodr has been dominating the sunglasses realm with their $25 active sunglasses for anyone. No slipping, no bouncing - just pure polarized awesomeness, turning everyone into the life of the party! Grab a pair on goodr.com, swing by their L.A. store location—the goodr Cabana, or snag them at nationwide retailers such as REI and Fleet Feet.

Living by the mantra of the “four F’s”: Fun, Fashion, Function, and ‘Ffordability, goodr shades are your trusty sidekick for all things active, whether you're hitting the road, cycling, or shredding the slopes.

USABS bids farewell to mundane glasses and welcomes goodr to the USABS’ team of fantastic sponsors.

"goodr is an active eyewear brand that's all about fun. Bobsled and skeleton are inherently fun sports because you're jammin' downhill in or on a sleigh at insanely high speeds—some might even call them the OG extreme sports! We're excited to outfit USA Bobsled/Skeleton in our sunnies and goggles to bring a healthy dose of fashion, function, and 'ffordability to sports that already bring the fun," shared Stephen Lease, goodr’s Co-Founder and CEO.

USA Bobsled/Skeleton athletes often train outdoors in sunny conditions, dealing with the snow's blinding reflection on the tracks. goodr glasses help keep our athletes eyes’ safe from the sun’s harmful and powerful rays bouncing off the snow and ice.

Teaming up with goodr will supercharge USABS' preparation for the upcoming season, making sure all our athletes’ eyes are shielded with top-notch gear.

“We are thrilled about the announcement of USABS's latest collaboration with goodr. Our commitment to providing our athletes with world-class equipment, including premium sunglasses, is critical for their performance at the elite level,” shared Aron McGuire, CEO of USABS.

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About goodr:

We exist to give you permission to be unabashedly yourself...unless you’re a jerk. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more. All of our products speak to the four Fs: Fun, Fashionable, Functional, and ‘Ffordable, which make them perfect for running, beasting, biking, golfing, skiing, snowboarding, or really anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right.

About USA Bobsled/Skeleton:

USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton racing in the United States. Based in Lake Placid, NY, USA Bobsled/Skeleton oversees the development and training of American athletes at all levels of competition.

USA BOBSLED/SKELETON JOINS FORCES WITH GOODR

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