Flavor Flav Joins USA Bobsled/Skeleton as our Official Team Hype Man

PARK CITY, UTAH (Oct 27, 2025) – USA Bobsled/Skeleton is excited to announce that Flavor Flav has generously committed to being an official sponsor and hype man for our team for the upcoming season on our journey to the 2026 Winter Olympics.

Flavor Flav is an American rapper and television personality, and a founding member of Public Enemy, a rap group inducted into the Rock and Roll Hall of Fame, recipients of the Grammy Lifetime Achievement Award, and six-time Grammy Award nominees. Public Enemy recently completed a world tour with Guns N’ Roses and released their first album in five years, Black Sky Over the Projects: Apartment 2025.

“The partnership is a blessing. It’s cooler than Cool Runnings. It’s Coolest Runnings,” shared Flav.

Last year, around the 2024 Paris Summer Olympics, he signed a sponsorship deal in support of the U.S. Water Polo Teams as the team’s official hype man. Now, he is expanding into the world of Winter Olympic sports by supporting the USA Bobsled/Skeleton teams on the road to the 2026 Winter Olympic Games.

Flav has officially joined as a member of USA Bobsled and Skeleton. Over the weekend, he participated in several bobsled rides and skeleton runs at Utah Olympic Park. 

Flav even brought out some of his friends from Maroon 5, who participated in a passenger bobsled ride. He then surprised some of the athletes and took them to Maroon’s concert on Saturday night in Salt Lake City. 

Flav plans to be in Milan-Cortina for the duration of the Olympics to support his team and teammates. 

“We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled/Skeleton,” said Aron McGiure, CEO of USABS. “It’s clear he has a genuine passion for sports and an authentic love for the USA team. Flavor Flav embodies the same grit, dedication, and pride that define our athletes, and we’re excited to have him bring that excitement to our team and fans across the country.”

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About USA Bobsled/Skeleton

USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton racing in the United States. Based in Lake Placid, NY, USA Bobsled/Skeleton oversees the development and training of American athletes at all levels of competition.

For Flavor Flav media inquiries, please contact:

Theo Dumont (818) 943-7876 | altaglobalmedia.net