Team Hunter Church pushes a Hammer Strength branded bobsled
Photo credit: Molly Choma

Lake Placid, N.Y. (April 21, 2021)– USA Bobsled/Skeleton (USABS) announced today a renewed agreement with Hammer Strength through April 2022. Hammer Strength, part of the Life Fitness Family of Brands, is a leading manufacturer of performance strength training equipment designed to withstand the most intense workouts. USABS travels with Hammer Strength equipment when competing on the World Cup tour, and relies on the equipment’s durability when lifting in garages and parking lots in a variety of weather conditions.

“We are thrilled to continue our partnership with Hammer Strength,” said Michelle Knous, USABS Director of Partner and Sponsor Development. “We have been powered by Hammer Strength since 2019, and we are honored to work with a company that understands the will to win.”

Built to a higher standard, Hammer Strength equipment is tested to exceed industry standards to offer the tools needed to build champions. The Hammer Strength portfolio includes heavy-duty racks and rigs, benches, selectorized equipment, and a wide variety of accessories for endless training possibilities.

“Hammer Strength has been helping build elite athletes for more than 30 years, and that’s why we’re proud to support USA Bobsled/Skeleton as the exclusive strength equipment supplier,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “The men and women of USABS embody the values of the Hammer Strength brand – powerful and driven – and we’re thrilled to supply them with the equipment they need to train like champions. We’re looking forward to being part of their journey to the podium.”

Please contact USABS Marketing & Communications Director Amanda Bird at 518-354-2250, or amanda.bird@usabs.com, for more information.

About USA Bobsled & Skeleton

USA Bobsled & Skeleton (USABS), based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. For more information, please visit the USABS website at www.usabs.com. Individuals interested in becoming a bobsled or skeleton athlete can visit www.usabobsledskeleton.com. 

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.

###