Bobsled Skeleton NewsNews

USABS CONTINUES PARTNERSHIP WITH REIGN TOTAL BODY FUEL

by Abby Slenker

LAKE PLACID, N.Y. (Aug 1, 2023) - USA Bobsled/Skeleton (USABS) announced the resigning of REIGN Body Total Fuel as a partner of the organization. 

REIGN is redefining the performance energy drink category through its innovative, better-for-you beverages specially designed for athletes and those wanting a boost of caffeine in a healthier way. 


REIGN has been a supporter of USABS for years. Their contributions to the organization include leading the initiative to produce Citizen Athlete, a documentary following the women who represented the United States in the last Games. At the 2023 Mammoth Film Festival, the documentary won the “Best Action Sports Film” award. Moving forward, REIGN is helping promote the film with potential streaming services. 


“USABS is thrilled with the extension of our partnership with Reign Total Body Fuel. Reign's continued support and dedication to fueling our athletes has been invaluable, and we are grateful to have them by our side as we look towards an exciting 2023/2024 bobsled and skeleton season," Aron McGuire, CEO of USABS, shared about the partnership continuation.

“Reign Total Body Fuel is excited to continue our partnership with the USA Bobsled/Skeleton teams and fueling their athletes and coaches as they prepare for the 2023/2024 season.  As a performance energy drink, we strive to partner with the best athletes to help them compete with purpose and at their peak. We look forward to what the teams will accomplish together this season,” shared Braden Williams,  REIGN Brand Manager.


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About USA Bobsled/Skeleton

USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton in the United States. The organization oversees the development of athletes, coaches, and teams that represent the United States in international competitions. USABS is committed to promoting the growth of the sports of bobsled and skeleton and providing opportunities for athletes of all levels to participate in the sport. For more information, visit USABS.com.


About REIGN Total Body Fuel 

REIGN Total Body Fuel is an energy drink striving to be better-for-you and the perfect accompaniment to a busy and active lifestyle. For more information, visit https://reignbodyfuel.com/en-us/.

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