USA BOBSLED/SKELETON EMPOWERS ATHLETE MARKETING EFFORTS THROUGH OPENDORSE
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by Abby Slenker
LAKE PLACID, N.Y. (January 3, 2024)- USA Bobsled/Skeleton (USABS) has launched a dedicated bobsled and skeleton marketplace to help athletes increase and simplify their personal brand promotional efforts.
With the ongoing sliding season and a new Olympic year quickly approaching, brands are eager to collaborate with athletes to promote their efforts more than ever. USABS athletes can now create a profile on Opendorse via the USA Bobsled/Skeleton homepage to showcase their digital platforms and personalities. Athletes offer a variety of opportunities that include personal sponsorships, appearances, social media posts and more.
Opendorse is a leading athletic marketplace dedicated to providing a range of NIL solutions to athletes and athletic organizations. Their services are designed to help athletes improve and increase their brand value. Opendorse offers a variety of services, including education, planning, sharing, creation, measurement, tracking, booking, and comprehensive support to members throughout their athletic journeys.
The US Olympic & Paralympic Committee's (USOPC) partnership with Opendorse has been expanded to include all National Governing Bodies (NGB’s) and any of their sports’ athletes who seek to participate, resulting in the introduction of the Team USA Athlete Marketing Platform (AMP), a private marketplace connecting eligible Team USA athletes with sponsors.
To visit the USABS marketplace and engage with individual athletes, visit https://opendorse.com/usa-bobsled-skeleton.
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About Opendorse
Opendorse is a firm that focuses on providing comprehensive support to athletes at every stage of their career. They offer a range of services, including education, assessment, planning, sharing, creation, measurement, tracking, disclosure, listing, browsing, and booking. Opendorse is a leader in the industry, offering NIL (Name, Image, and Likeness) solutions that enable athletes and their allies to comprehend, cultivate, safeguard, and monetize their brand value.
About USA Bobsled/Skeleton
USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton racing in the United States. Based in Lake Placid, NY, USA Bobsled/Skeleton oversees the development and training of American athletes at all levels of competition.
